Due to the power of search engines, social media, and customer reviews, today’s consumers are more informed than ever before.
Combined with society’s growing awareness of health and wellness, there is a desire for more natural, “clean” skincare and beauty products — particularly paraben-free and cruelty-free products.
And CVS is working to get rid of chemical ingredients like parabens and phthalates in 600 in-house products.
So, why are consumers pushing paraben-free and cruelty-free?
What exactly do these phrases mean?
Sit tight, because I’m going to explain everything.
Plus, I’m going to recommend some of my favorite products and brands that fall under these categories.
Let’s get started!
What Are Parabens?
Used since the 1950s, parabens are synthetic preservatives used in cosmetic and personal care products such as deodorants, moisturizers, and shampoos.
They keep your favorite products “fresh” for months in your medicine cabinet and prevent bacteria, mold, and fungi growth. Read more
