The number of searches for natural skincare products on Pinterest has been growing year over year. The NPD Group released the Women’s Facial Skincare Consumer Report, revealed that 40% to 50% of women buying skin care products are actively choosing those that contain natural or organic ingredients and for good reason. Here are plenty of reasons why switching to natural skin care products makes sense.
1. The power of botanicals
Botanicals are powerful extracts and oils that come from; flowers, herbs, nuts, seeds, roots and berries. And when harnessed in the right way, they can do wonders for our skin. If you’re looking for plant ingredients they are often listed in Latin. In addition, the higher up an ingredient is on the list, the more of the product it contains.
One of the reasons to trust Pure Fiji’s natural skin care products is because their botanical plants have grown organically in the “wild” rather than a farm environment, and they are harvested sustainably without impact on the plants themselves or the surrounding environment. This also reduces our requirement for energy dependent irrigation and fertilization methods thus limiting our carbon impact.
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2. You’re being kind to the planet
At Pure Fiji we are acutely aware of our carbon footprint and the need to utilize Fiji’s environmental resources appropriately and sustainably. We make every effort to minimize and where appropriate, enhance Fiji’s unique ecosystem. Pure Fiji continues to research and implement programs that reflect good conservation measures while reducing and helping negate our carbon footprint.
Our raw ingredients are wild-harvested – which reduces the need for artificial irrigation, fertilization and pesticides, thus reducing the impact on the local ecosystem.
Our nut oils are cold pressed, coconut oil is used to power cars and generators in rural communities, and a tree planting program is in place.
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At the Pure Fiji complex in Suva, gardens and the building alike have been designed to maximize insulation and reduce the factory’s dependence on air conditioning.
By-products from processing of our raw ingredients are recycled as fertilizer and mulch for factory gardens – and a massive vegetable plot supplies factory staff with a constant stream of organic produce.
3. What goes on your face also goes in your body
The skin is your largest organ and what you put on your skin is absorbed by your skin. So if your skin care products contain chemicals you can barely pronounce why would you put them on your skin?


