We all know the skincare “buzzwords” that are incorporated into skincare ads, labels, and reviews.
Think adjectives like “moisturizing,” “enhancing,” or “glowing.”
After all, we both know that slathering on a “brightening” night cream won’t make your face light up the room like a toddler’s night light, but do we know what it really means to brighten our skin?
If you don’t—you’re certainly not alone.
And that’s what I’m here to help you out with today!
This blog post is dedicated to tackling the topic of brightening: what it is, what it isn’t, how to achieve it, and why you may want to achieve it (or why you may not).
Buckle up your seatbelts ladies, and let’s ride right into a crash course in brightening 101!
What Does It Really Mean When a Skincare Product is “Brightening?”
As you may have realized from some of my previous blog posts, the beauty industry can be quick to hop on a trend—whether that be a hot new ingredient or a promised effect.
The word “brightening” falls into a similar predicament, in a way. Read more
