With the seemingly infinite slew of Korean skin-care brands on the market now, it’s getting increasingly harder to decipher what’s worth investing in. But if there’s one brand we always come back to, it’s Belif — aka the brand behind The True Cream Aqua Bomb, which has been beloved by editors since its inception. Now, the famed K-beauty moisturizer just got even easier to get your hands on, as did more of the brand’s powerhouse products. As of today, Belif is officially part of the Ulta Beauty family, making it more accessible to shoppers than ever before. Read more
This Beloved K-Beauty Brand Belif Just Dropped at Ulta
