Any person who’s celebrated the big Five O has definitely had her fair share of experience with skin care and products and her skin care drawer reflects that. The saying “been there done that” comes to mind. When you turn 50 you’ll start noticing thinner skin and sagging, bone loss around the jaw can lead to jowls; fat loss can create a sunken look, lines and wrinkles deepen, and hyperpigmentation increases. You may also notice that your skin is dry and flaky too. While that may not sound beautiful, embrace it. You see for some being beautiful means joy and incorporating a daily self-care routine. It’s about loving oneself. And for some it’s about being natural and authentic. No matter how you define being beauty-full here are smart ways to care for your skin in your 50’s.
What ingredients are great for the 50s skin?
Hydrating agents: Look for ingredients like Ngi grass which grows in Fiji. It replenishes skin cell hydration while stimulating and increasing the cells capacity to maintain essential levels of hydration for 24 hours. As time goes by, skin becomes thinner, the face starts to crease and look aged, because it retains less water; collagen and elastin content decreases. With continuous water replenishment throughout the day, skin is smooth, healthy-looking, and “moisture-even”. You can find Ngi grass in Pure Fiji’s hydrating day crème, perfecting day crème, and serum.
Deep-sea antioxidants: A deep-sea anti-oxidant helps prevent DNA oxidation and photo-ageing that occurs whenever skin is exposed to sunlight. Ordinary, everyday doses of sunlight, pollution and lifestyle factors inevitably stimulate oxidation within skin cells, leading to free-radical damage and degradation of the skin’s defenses. One of the world’s most potent anti-oxidants is a deep sea extract that stops harmful oxidizers in their tracks. Here are Pure Fiji’s natural skin care products that contain deep-sea antioxidants; hydrating day crème, perfecting day crème, and firming day crème. Read more…


