Today is the day to shop your favorite Milk Makeup products. In response to the global pandemic for one day only, April 10th, Milk Makeup is joining forces with fellow New York-bred group Wu-Tang Clan to donate 100 percent of proceeds from sales to the New York City COVID-19 Emergency Relief Fund. This charitable act joins the brand’s other donation of $250,000 worth of Milk Makeup products to healthcare workers on the frontline.”This city means everything us. We want to be the epicenter of creativity and expression—Not this Pandemic,” Milk Makeup co-founder Mazdack Rassi posted on Instagram. “Ever since we started our studios here NYC 23 years ago, we’ve constantly praised our roots: downtown New York City and the incredible, eclectic, ever-evolving community that comes with it. Now, it’s time to give back.” So if you’ve been eyeing the brand’s cult-favorite Hydrogrip Primer or Milk Moisturizer, there’s no better time than now to add to cart. Below, shop our Milk Makeup must-haves. And if you miss the day of donation, you can still donate directly to the NYC COVID-19 Emergency Relief Fund.
“Every once in a while, there comes a product that evolves from a newbie on the market to a beauty bag staple. LA Pro Girl Concealer. Too Faced Better Than Sex Mascara. ABH Brow Wiz. And more recently, Milk Makeup’s Hydrogrip Primer. You seriously feel the “grip” from the moment you swipe the product across your face, so you know your makeup is staying put. Plus, its formulated with prickly pear cactus extract and aloe water to hydrate the skin. Skincare and makeup, what more could you ask for?” — Nerisha Penrose, Assistant Editor Read more
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