Natural, organic, clean, green, nontoxic—all of these words are used to describe the huge movement towards a more transparent beauty industry. Lately, conversations about this phenomenon are on the rise, showing up in retailers as big as Sephora and CVS. According to a Harper’s BAZAAR poll taken last year, nearly 50 percent of surveyed women (1,000 participants ranging in age, race, and ethnicity) claim to use natural beauty products.
“Purchasing natural beauty means committing to caring for your personal well-being and the health of the planet.”
Depending on the brand, company, or publication, the definition of ‘natural’ varies. Without a clear definition, greenwashing has the ability to run rampant, so let’s stop the confusion. Natural beauty refers to skincare and cosmetics products made without elements proven to be harmful to people or the environment.
We demand transparency and quality with our food, clothes, and now our beauty products, but is it better than opting for conventional? Purchasing natural beauty means committing to caring for your personal well-being and the health of the planet. And yet, discernment is still necessary for filtering out the false claims from the transparent ones. By doing our research and shopping thoughtfully, we can weed out the dangerous products from the nourishing ones.
How Beauty Products Affect Our Health
One of the most glaring differences between conventional and natural beauty products is the attention to ingredients. Not unlike the food industry, traditional beauty brands have been selling products with impossibly long ingredient lists for years. In addition, many of those ingredients bear complicated names, rendering the list often useless to the average consumer.
“Not unlike the food industry, traditional beauty brands have been selling products with impossibly long ingredient lists for years.”
Many watchdogs and natural beauty advocates have found these confusing lists hide a plethora of toxic chemicals. Over the last decade, scandal after scandal has called the products we put on our bodies into question. Parabens, phthalates, and SLS (Sodium Lauryl Sulfate), for example, have been exposed as possibly harmful preservatives and synthetic aids. Read more…
Also Read : Natural Beauty Tips For Healthy Skin
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