While the coronavirus has upended the entire world, the fashion industry is feeling the effects hard. Over the past few weeks, the novel coronavirus outbreak has caused brands to shut down stores indefinitely, including Nike, Reformation, Everlane, Net-a-porter, and more, and post-poned the annual star-studded Met Gala event, which usually takes place in May.
But as the world grapples with a new reality, a slew of fashion powerhouse brands are pivoting from producing clothes to manufacturing protective masks, gowns, and other supplies to help combat the spread of the virus. To keep track of all the latest happenings, we’ve compiled a list of how fashion heavyweights are responding to the pandemic. Check back here for updates.
Capri Holding
Capri Holding, the luxury fashion company that owns Michael Kors, Versace and Jimmy Choo, joined the fight against coronavirus by donating $3 million across all three brands. The $3 million donation will benefit organizations from each brand’s home cities, New York (Michael Kors), London (Jimmy Choo), and Milan (Versace).
“Our hearts and souls go out to those who are working on the front lines to help the world combat the COVID-19 pandemic,” John D. Idol, chairman and chief executive officer of Capri Holdings Limited, said in a statement. “We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work. We also aim to strengthen organizations dedicated to helping the community.”
In addition to Capri’s donation, Michael Kors announced on his Instagram that he and Capri Holdings CEO John Idol will also be making personal donations of $1 million each.
“Among the many things that I love about New York and New Yorkers is their strength and unwavering resilience in times of crisis. For a city as big as it is, there’s always been a strong sense of community,” Kors wrote in an Instagram post. “It’s heartbreaking to see what is happening here in my hometown, which is currently an epicenter of the virus, and the impact this outbreak is having on people in our city and around the world. I commend everyone working on the frontlines in our health care centers and thank you for your dedication to helping others.”
Chanel
As the spread of the virus intensifies, Chanel has pledged to produce over 50,000 face masks and gowns for healthcare workers, police, and other essential workers in France. What’s more, the fashion house is also contributing €1.2 million to French emergency services.
PVH Corp
PVH Corp, which owns Calvin Klein and Tommy Hilfiger, is donating $1 million toward COVID-19 relief, plus another $100,000 donation to the Solidarity Response Fund’s COVID relief efforts.
“As I work with our global leadership team to address a responsible plan forward for our business, how we execute it as good corporate citizens is an important part of our discussions,” Manny Chirico, Chairman and CEO of PVH, said in a statement posted online. “There is no roadmap for this crisis, but I know that at PVH we have strong values and connections to our communities.”
On Instagram, the company announced it will be sending out over two million Personal Protective Equipment (PPE), which include masks, gowns, and face shields, to healthcare workers in New York City. The first shipment has already been delivered to the Montefiore Health System. Read more
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